50° Economia y Cultura

The University of Pavia asked me to design a website banner for an academic event they were holding called '50° of Economics and Culture'. It needed to be easily readable and visually interesting, but also communicate the two sides of the event; a fun, exotic cultural part, and then the more serious economical side.

I decided that the best way to bring together the two halves, would be to use various elements in the design to represent them - e.g the fun, free brush strokes coampared to the authoritatrian-style stamp. This was also mirrored in the use of fonts. The colour scheme was in keeping with the University's main website, but this thankfully worked well with the design, keeping the two coloured sections seperate, but still working well together.

A altered version of my design is currently being used on the event's website.